The Brief: Create a brand identity for Pour Toujours, an organic and sustainable canned wine brand.

The Concept: To create a feeling of luxury through elevated branding and unique editorial style photography. The branding is inspired by luxury fashion brands and gourmet food photography and styling. A series of curated product photography was created to showcase the four wines’ unique flavour profiles, For example, the pinot noir is a lighter red with hints of strawberry and cherry, and the shiraz is a heavier and richer red, with earthy undertones and notes of wood.

The Outcome: Brand identity including wordmark and brandmark. 4x can and box designs. Series of product photography and videography. Posters and out-of-home signage. Social Media content. Merchandise, including t-shirts, tote bags and a cap.