The Brief: A modern Interpretation a classic novel.

The Concept: The protagonist of the novel, Jay Gatsby grapples with balancing his self-made persona and his past self. Despite his lavish lifestyle and grand parties, he remains an outsider to the 'old money' world. The idea of blending between these two worlds is represented throughout the publication by the blended, overlapping text, creating a jumble of unreadable letters, which can be deciphered using a color spinner. As the story unfolds, more is revealed about Gatsby’s life and the truth behind the rumours. This idea of ‘revealing’ is the main feeling that the publication aims to leave with its readers. The layered text implies that there is always two sides to every story and the truth is not always clear at first.

The Outcome: Mini publication design with accompanying poster and informational card.