The Brief: Create a brand identity for Future Fashion, a second hand clothing store that aims to give a new life to old clothes.

The Concept: The brand’s logo features an original typeface and a safety pin motif, symbolising innovation and upcycling. The campaign also uses original photography of textile materials. The brand identity and promotional materials aim to encourage consumers to shop sustainably and with more consideration.

The Outcome: Logo and brandmark, branding applications including posters, signage, flyers, business cards and merchandise.